{"id":32175,"date":"2026-01-06T09:04:00","date_gmt":"2026-01-06T09:04:00","guid":{"rendered":"http:\/\/kovaion-new1.local\/how-to-create-recruitment-campaigns-using-oracle-fusion-cloud-recruiting-25c-redwood-experience\/"},"modified":"2026-01-06T11:22:09","modified_gmt":"2026-01-06T11:22:09","slug":"how-to-create-recruitment-campaigns-using-oracle-fusion-cloud-recruiting-25c-redwood-experience","status":"publish","type":"post","link":"https:\/\/stage.kovaionplay.com\/stage-kovaion\/how-to-create-recruitment-campaigns-using-oracle-fusion-cloud-recruiting-25c-redwood-experience\/","title":{"rendered":"How to Create Recruitment Campaigns Using Oracle Fusion Cloud Recruiting 25C Redwood Experience"},"content":{"rendered":"

Oracle Fusion Cloud HCM\u2019s 25C update brings a game-changing evolution to recruitment marketing through the Redwood Experience\u2014a modern, intuitive interface designed to streamline and elevate the way HR teams create, manage, and optimize recruiting campaigns. Leveraging Oracle\u2019s Visual Builder Studio, the new guided campaign creation flow empowers users with enhanced automation, personalization, and performance analytics\u2014all within a sleek, user-friendly design.<\/p>\n

In this blog, we\u2019ll walk you through how to create a recruiting campaign using the Redwood Experience in Oracle HCM. From defining campaign goals to targeting specific talent pools, designing dynamic emails, and tracking campaign performance, discover how Redwood enables faster, smarter, and more engaging recruitment efforts\u2014designed with both the recruiter and candidate experience in mind.<\/p>\n

Whether you’re building talent pipelines or sending event invitations, this guided four-step process helps you launch impactful campaigns that deliver measurable results.<\/p>\n

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Oracle HCM\u2019s Redwood Experience has revolutionized the way HR teams create and manage recruitment campaigns, delivering an intuitive and modern workflow that drives better engagement and results. With enhanced design, automation, and analytics, campaigns can now be crafted, targeted, and refined faster than ever before.<\/p>\n

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Fig 1: Campaigns Overview Page<\/figcaption><\/figure>\n

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Guided Campaign Creation Flow<\/h2>\n

Leveraging Redwood’s Visual Builder Studio, campaign creation is streamlined into a\u202fguided four-step process: Basic Info, Purpose, Audience, and Emails. Users simply click \u201cSubmit\u201d from the Redwood Campaigns list page to begin, with friendly forms and auto-numbering for seamless tracking. Campaign owners can be assigned, co-owners added, and roles clearly defined right from the start, ensuring smooth collaboration.<\/p>\n

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Fig 2: Create Campaigns<\/figcaption><\/figure>\n

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Purpose, Duration, and Audience Insights<\/h2>\n

At the Purpose step, creators specify the campaign\u2019s objective (such as talent pipeline building or event invitations), determine if it’s a one-time or ongoing effort, and align job requisitions. Advanced audience targeting options include filtering by skills, location, or degree. As filters are applied, Redwood provides\u202finstant insights\u2014charts show the top locations, employers, and degrees of the selected audience, and an estimated reach appears to guide decisions.<\/p>\n

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Fig 3: Create Campaigns<\/figcaption><\/figure>\n

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Dynamic Email Design and Scheduling<\/h2>\n

The Emails step lets users draft, tailor, and schedule all campaign communications. Redwood empowers HR to send a primary outreach email and design\u202ftargeted follow-ups\u202fbased on candidate activity\u2014such as who opened the email, applied, or was referred. The built-in editor allows email creation from scratch or using templates, with test sends available for up to five recipients before launch. Delivery scheduling ensures communications go out at optimal times, and follow-ups can be precisely timed or audience segmented.<\/p>\n

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Fig 4: Create Campaigns<\/figcaption><\/figure>\n

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Performance Analytics and Seamless Management<\/h2>\n

Once a campaign is scheduled or active, everything\u2014basic details, audience metrics, emails, and results\u2014can be tracked via intuitive Redwood tabs. The Metrics tab consolidates all performance data, making it easy to analyse campaign effectiveness and adapt strategies. Changes to basic details or communication teams can be made while in draft, maximizing flexibility before rollout.<\/p>\n

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Fig 5: Campaigns Overview Page<\/figcaption><\/figure>\n

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Improved Usability and Administration<\/h2>\n

The Redwood Experience also improves campaign management with automatic numbering, simple toggles for excluding candidates from recent campaigns, and updated configuration names that enhance clarity for administrators. Enabling Redwood campaign creation is controlled by a profile option in the Setup and Maintenance workspace, simplifying rollout across teams.<\/p>\n

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Business Benefits of Redwood Campaign Creation in Oracle Recruiting 25C:<\/h2>\n